Social media serves as an important platform for you to strategically market your product, target new customers and retain the old ones. However, just creating a page or designing a website is not sufficient. You should continuously work on it and maintain it for your social media followers. There are some common mistakes that one must avoid and be careful about. They include:

1. Lack of a dedicated social media team: One has to maintain a well-trained team to handle social media marketing professionally and logically. A committed and dedicated social media team is required that professionally run and execute the social media campaign.
2. Inadequate posting: Customers will stay connected with you only if you are regularly posting on your social media pages. Excessive postings can dilute the interest of the customers and it may create a negative effect. Similarly, posting too little will result in losing customers as they are less likely to follow you. It is therefore recommended to hire a social media team and post content regularly and adequately so that you can retain old customers by keeping them constantly aware of your social media happenings. This also encourages new customers to get associated with you.
3. Sharing just promotional content: Along with sharing your newly launched items, variations in the menu, various BOGO offers and themes, the events about to be hosted, the operational hours, etc. you must also post some informative and humorous content which maintains connectivity with your customers. Besides updating about the happenings of your restaurant, you must also publish content that is not directly related to your restaurant so you can attract more followers and keep the restaurant business growing.
4. Targeting the right customer: Social media is an excellent way to stay connected to a large audience and increase business through paid ad campaigns. But these ads must reach the right kind of customers who are inclined to this field. Spending higher amounts and reaching out to the wrong customers could prove expensive and lower your return on investment. You should, therefore, target the audience from your database and from the already existing customers who follow similar pages or sites on social media and get associated with your kind of audience.
5. One-way communication: Restaurants that work basically in an online mode or without interacting with their customers, for example, takeaway or home delivery, are most benefited from Restaurant Marketing as this allows multiple brands to interact with customers, thereby creating a personal touch. Maintaining a rapport with your customers, answering their queries, considering their suggestions, and responding to their posts and messages helps in creating a rapport with your customers and establishing a relationship with them, thereby attracting an audience and gaining followers. Communication from both sides gives your business an impetus to grow, and interacting with customers and replying to their comments creates a personal touch.
6. Adopting the correct techniques and analytics: Social media is a guide and help for you to take your business to the next level. Knowing the most liked posts and the most shared content, you get a deeper insight into the business and work towards expanding it. This analysis is essential for you to track the audience, have knowledge of what is most liked by them, and also the best time to post to get maximum views. The strategy should be planned to keep in mind the nature of the audience so that you can retain them by adopting the best possible social media means.

Social media today is growing extensively and is becoming highly competitive. To stay in the market and target the right audience, each industry needs to build a proper social media marketing team that promotes its growth and targets the right audience, avoiding the above-mentioned mistakes which are very common and can create a downfall in your business. Hence, for higher returns and an increase in footfall, you need to ensure that you are on the right track and have clarity about these social media marketing hacks.