The name of a restaurant is its lifeline. It incorporates all the features of a restaurant be it the cuisine of the restaurant, the location, and the kind of a restaurant if it is a coffee shop or just a takeaway or fine dining.

A good restaurant name facilitates you to improve the market strategy as with the number of increasing customers the food operations are bound to increase be it an online service or a dine-in. Being one of the most lucrative markets, the F&B industry runs a lot on an advertisement, word of mouth, and quality. Hence it is important to have an appealing name, which is eye-catching and easy to retain.

Some key factors to keep in mind while deciding on the names of the restaurant include:

• The name should give a clear picture of the cuisine being served:

Words like Grill, Barbecue, Tandoori, etc. show that it is Indian cuisine. The usage of words like Cafe, Latte, and Espresso indicates it to be a coffee shop. For a dessert outlet an appropriate use of words like Cinnamon, Figs and Honey, Patisserie and Bakery can be used. Using words like Asian, Wok, Orient, and Dragon all indicate it to be a Chinese restaurant. Using words like Dosa, Appam, Malabar, and Konkan highlight a South Indian restaurant.

• Making the name more appealing:

Using alliterations and rhymes in your restaurant name makes them more memorable. Unique symbols or different spelling used in the restaurant name highlight and catch the eye of the customer. Using a foreign language or incorporating puns in your restaurant stays in the mind of the customer for a longer duration. The name should be recognizable and a word or a phrase used in it should stay in the minds of the customers. The name is, no doubt, the heart, and soul of a restaurant as it attracts more and more customers towards it.

• Unique restaurant names:

There should be some uniqueness in the name chosen for the restaurant, which makes it stand out amongst the others. Using dish names like Dosa, Burger, Pizza, Biryani, or Chicken highlight its cuisine. Using the place of origin, Udipi, Punjabi, Hyderabadi, Malabar, Arabian, and some important adjectives like Royal, Grand, Spicy, Tasty, and Delicious as a Prefix or a Suffix can help you create a unique restaurant name.

Another important factor that influences the name of the restaurant is its meaning. Unless and until it is meaningful it will not stay in the minds of the customers. Also, one has to make sure that the name is simple and it speaks for itself.

It is essential to highlight the uniqueness of your joint as there are so many other options available for the customers and the base for any restaurant is the name. Hence, just by being real, true, and loyal one can do wonders in this field, and just by being memorable enough you can encourage a lot of returns.

• Using a positive phrase:

While deciding on the name of the restaurant it is always beneficial to use a positive note, a phrase, or a word as it has the capacity to influence the human mind and affects the customers’ attitude in a positive way by creating the best possible impression in their minds.

The name should be easy to pronounce and easy to spell, and it should not conflict with any of the existing restaurant names. Simultaneously, an appropriate logo or a symbol highlighting your brand is equally essential, registering your restaurant name on social media or creating a suitable website adds to its publicity.

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